ION AIR PRO
THE BRAINS BEHIND THE BRAND

Giovanni Tomaselli is managing director of World Wide Licences Ltd (WWL) which he set up in 1993 to compete in the global licensed goods industry.

In 1995 WWL secured the global rights to the Disney franchise for computer related products. It enjoyed significant sales success initially producing and marketing licensed computer accessories, before moving into digital cameras for Che-ez and Cool iCam brands in 2000. The Che-ez Brand became a leading digital camera brand in the Japan market with Mr. Maj Harilela (now Director of Sales & Marketing for WWL), heading up the efforts in Japan.

In 2002, and on the back of this digital camera success, WWL landed a game changing deal for the exclusive rights to license and distribute Polaroid digital cameras worldwide. To support this global license for Polaroid digital cameras, WWL also registered the ION trademark for use across Europe, USA, Japan, China and parts of Latin America as a sub brand to Polaroid. Under the iON name, WWL became the first licensor (even before the Panasonic D-Snap), to put a digital camera into video camera format called the "MOVI". By the end of the first financial year in 2003, WWL had shipped over 2m Polaroid cameras to 30 countries worldwide, increasing sales by over 137% in the first 12 months.

In 2006, WWL was acquired by consumer electronics manufacturing specialist, Flextronics, the second largest contract manufacturer of consumer electronic products worldwide.

In 2009 Giovanni Tomaselli purchased WWL to move back into design and development of portable consumer devices including inkless printers and portable video cameras.

Giovanni also established his own Sales, Marketing and Support organisation in Japan to service the Japanese Electronics Industry. With Yosuke Kojima (previous senior executive at Olympus and Kodak) as Chairman of his enterprise in Japan, Giovanni is well positioned to go to market and use Japan as one of its pillars where he has been very successful in the past.

In 2010, industry advancements in image processing and optical angle quality enabled WWL to develop its portable camera technology, together with smart phone apps and related cloud and web access for storage, under the ION trademark, at more competitive prices for launch into both the sports enthusiast and mainstream consumer markets in early 2012.

Today, WWL has seasoned veterans within the organisation stationed in UK, Japan, USA and Continental Europe with an advisory board that will rival most upcoming enterprises and is ready to revolutionise the action camera business.

Careers:

Giovanni Tomaselli, managing director and owner of WWL:

1991 - Headed up a global effort to market World Cup USA 1994 Merchandise.
1993 - Established World Wide Licenses Limited in Hong Kong.
1995 - World Wide Licences Ltd is granted global rights to design, develop and go to market with a complete range of Disney branded consumer electronics.
2001 - iON trademark registered by WWL in Multiple Territories.
2002 - WWL wins license to design, develop, market and distribute Polaroid digital cameras worldwide.
2004 - WWL launches the first commercially available camera using FOVEON.
2006 - WWL acquired by Flextronics. Giovanni Tomaselli becomes Head of Imaging and Consumer Electronics Division at Flextronics.
2009 - WWL parts company with Flextronics and leads the revival of Polaroid.
2010 - Commercial scale development and production of portable camera technology under ION brand begins.
2012 - ION AIR PRO launches worldwide.

Yosuke Kojima, chairman of WWL:

1969 - Joined Olympus to create world's first consumer digital camera to take the business from zero to US$2bn and today's NAND flash memory.
2003 - Appointed Vice President of Eastman Kodak US
2004 - Appointed Vice President of Kodak Japan
2005 - President of Flextronics Japan
2008 - Retired
Chairman of the board for World Wide Licences Ltd (WWL)

Maj Harilela, UK sales and marketing director, WWL:

1979 - Managing director of DAMAS Ltd, Hong Kong - a global exporter of electronics
1986 - CEO at HBL Ltd, Hong Kong & Melbourne - a global electronics exporter

Highlights include:
· Won HK Governor's Award for Excellence in Design-'The Accent on Design' Watch Collection
· ZOT (Zero Option Theory) watch line became 2nd best selling watch Collection in Europe after Swatch
· Commissioned to make solid gold 'Snoopy' watch which was shown at the Louvre Museum in Paris
· One of the first foreign company to set up manufacturing in Shenzhen China when the Chinese Government under Deng Chou Ping allowed certain key foreign companies to open up plants in China.

1998 - CEO at NHJ Ltd, Tokyo - which became the 7th largest consumer electronics company in volume sales in Japan specialising in MP3s, digital cameras and multi media products.

Highlights include:
· Created numerous world first products such as the first wearable TV Watch
· Manufactured the World's Smallest and Slimest Digital Camera
· First MP3 Watch-V@mp -won numerous awards in Design
· Won Japan's Consumer Design Awards 2 years running for designs in the Che-ez camera

2011 - Sales & marketing director for World Wide Licences Ltd (WWL) heading up business development for the UK and France.

Headquartered in Hong Kong, WWL and its new subsidiary ION Worldwide, also have offices in Japan, USA, UK and Australia. It engages over 100 people worldwide and is responsible for design, development, manufacturing and go to market of the ION Brand.